Our Story – The Journey of Evaarah
Every big dream starts small — and Evaarah is proof of that.
It began with two women, Komal & Saloni, who always found themselves drawn to ethnic wear. Not just for its beauty, but for the way it carried stories, memories, and emotions. From college functions to weddings, every outfit meant something. But somewhere along the way, they realized — there was a gap. Most ethnic brands felt either outdated or overly commercial.
They asked a simple question: “What if we create something that feels rooted, but also fresh?”
And so, Evaarah was born.
No big investors. No fashion background. Just vision, hustle, and belief. From finalizing the name and logo, to sourcing their first fabrics, planning their first shoot, building the website, and putting together each outfit with love — they did it all in just 21 days. Every late-night call, every anxious moment, every mini-victory — it’s all part of this story.
Evaarah is for the woman who loves tradition, but lives in today’s world. She wants her wardrobe to reflect who she is — elegant, expressive, unapologetically herself.
This is not just a clothing brand.
This is a journey. A dream stitched with purpose. And you’re now a part of it.
